Who We Are
White Rust Photography is a locally owned, community-focused photography company based in King, North Carolina. We specialize in high-volume sports photography and proudly serve youth leagues and school programs across Stokes County and surrounding areas.
What started as a small hometown project has grown into a trusted local brand known for modern images, efficient photo days, and personal service that big-box companies simply can’t match.
What We Do Best
Volume Sports Photography
This is our foundation. We photograph hundreds of athletes with a smooth, organized flow — while still giving each child individual time and attention. Our modern lighting and composite team images give your athletes a bold, professional look.
School Photography (Now Booking)
We bring the same organized, parent-friendly system into elementary and middle schools. No paper forms, no money collection — just clean portraits, simple communication, and direct delivery.
Cheer, Dance & Specialty Athletics
We also serve cheer, dance, and other specialized programs as part of our sports photography offerings.
Our Approach
Personal, Local & Hands-On
We’re rooted right here in the community we serve. When you book White Rust, you get direct communication with your actual photographer — not a 1-800 number or an outsourced support team. We care about your kids, your athletes, and your program.
Modern & Parent-Friendly
No more outdated backdrops, confusing order forms, or low-quality images. Families register online, view proofs before buying, and receive delivery straight to their door.
Organized & Stress-Free
We handle the flow, the lighting, the communication, and the logistics — so coaches and administrators don’t have to. Our systems keep photo day running efficiently, even for very large groups.
Why Organizations Choose Us
✔ Sports volume is our specialty
✔ Clean, bold, modern images
✔ Smooth photo days with minimal disruption
✔ Online ordering means no on-site money handling
✔ Direct communication & fast response times
✔ Free digital team images for organizations
✔ Local business supporting local programs
We know what leagues, schools, and parents expect — and we’ve designed our entire workflow to exceed those expectations.
Meet the Photographer
I’m Cindy McFarland — owner, photographer, and full-time operator of White Rust Photography. I’m passionate about creating an experience that’s organized for administrators, stress-free for coaches, and exciting for kids.
My goal is simple:
Capture your athletes and students at their best while making photo day the easiest part of your season.
I am proud to serve the community I live in — and grateful for every school, team, and program that trusts White Rust with their photos.
Proudly Serving
The Piedmont Triad, Northwest North Carolina, Southwest Virginia and Beyond